Mobile Commerce

1. What is Mobile Commerce?
2. Leader of Mobile Commerce!!
3. Overwhelm approach of women's market!
4. Alliances with No.1 names
5. Aim is the "women's marketing company"

Meaning & explanations.

Complete patern, Linked patern, Payment patern are the 3 paterns of Mobile Commerce.

1-Complete patern: Items pictures, explanations and payment are completed by the mobile. The biggest mobile shopping site "Shopping Walker", which we manage, is this pattern. Portability and high renewal of item pages are the strongest points but we have to collect the customers by ourself...

2-Linked patern: This is the way that most of the internet companies use for their mail order. Customers can buy items (fashion items, food, electrical appliances, etc) through mobile sites thanks to item referencies shown on REAL catalogs. Some "easy explaining" items like CD/DVD or books can be sold through the site in addition. It is so-called "mobile X catalog" linked pattern.

3-Payment patern: The content page is not at all about the item but allows the user to buy directly through the mobile, in this sense, it may be better to call it "mobile solution" more than "mobile commerce".

girlswalker.com has been famous as being the biggest mobile commerce site in japan. Not only because of mobile shopping but also for its power of collecting customers through the "mobile media". One of the particularity of girlswalker.com is to success through that synergy of our 23 millions of readers and customers.

Pioneer of Mobile Commerce rewarded by the market exclusivity.

As the pioneer of mobile commerce Xavel has reversed many stereotypes. Many said: "it is impossible to sell items through mobile phones" ,"it is difficult to construct business model on normal sites" or "it costs massive ad rate to get new users". However, Xavel never gave up challenging difficult problems which seemed impossible.

Our company assumed that the first year of mobile commerce is 2006-2007, when mobile broad band (FOMA e.t.c} will reach about 20 million units. We consider that we are still in incunbula period as the CVR (purchase rate) of mobile commerce is still 0.4% but we guess that CVR will get up to 4-5% soon and that our annual turnover will be about 700 million dollars, ten times of the actual one.

We have been the first company to challenge the sale of fashion items, brand, cosmetics and accessories through mobile. We got over 23 million readers without any ad rate but just by word from mouth. Moreover, we took the first place in i-mode and ez-web official fashion category sites and our company achievements has been awarded by nikkei (Japanese Economic Newspaper) award Nikkei and the 6th Japan On-Line Shopping award OLS.

Among over 500 women's Japanese sites, we are No.1 in Access, Readers and Profit!

Nowadays, access number a month is over 900 millions and is growing to the biggest mobile media ever. Cosponsoring with Mainichi-broadcast, we hold one of the biggest fashion show event in the world: "Kobe collection", twice a year. With the innovative interaction between mobile and fashion show, it has grown up to gather 8000 people a day.

In May 2004, we opened "Cosme Kitchen inspired by girlswalker.com", a select shop of international cosmetics in the most trendy parts of Tokyo: Daikanyama first and then Ginza branch. Those shops are famous for their mobile interactions.

Moreover, collaborating with the leader of japanese designer's hotel Transit company, we succeded in opening edge-like cafe "sign", the worlwide known nail artist Michiko Matsushita's salon: "tout soleil" and the latest yoga studio: "mellow beaute", which Madonna, Julia Roberts, Jennifer Lopez were trained by Maya Katsuki. We always succeded in collaborating with top creators and creating our own "brand power". Therefore, we are the world leader of mobile influence linked shops.

Creators, items, companies and staffs at the top level No.1.
Interesting items and high consumer satisfaction.

With the fundamental stem of "girlswalker.com", xavel develops tie-ups with the No.1 brands and No.1 companies. However it is digital world, the important thing is the interaction with the "person" as a "creator". Commerce could not exist without content and, of course, content could not exist without creators. We always try to build a strong synergy between the content "top creator" at start, the item provided, the companies we work with, our staff and our readers of course.

It is not the "sales" but the "marketplace" to make bigger.
In 10 years, the mobile women's market is going to reach a 5 trillion yen scale.

The aim of Xavel is not only to make profit for our own company but also to create the new "mobile women's marketing" working with media companies and our staffs. This is the No.1 priority. With girlswalker.com, the hit engine of mobile site, we progressively want to provide the customers ideas and hit items that you created. From now on is starting the era of "Mobile Media" where the mobile will be a more common and influential media of our usual life because you can whenever hold and settle account for 24 hours. Let's challenge together!